898: B2B Marketing Unstuck, with Chris Walker
Sales Strategy & Enablement by Revenue.io
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Revenue Operations
A lot of c m os can't do anything differently because of how companies score their marking organization. A, i believe that you start with the customer, with empathy and understanding and then build processes around them. I see revenue operations is a as a much larger function than what it's being represented as in a company to day,. which is basicaly just putting marketing and sales ops together. Am, customr centric people. Long termi agree. It mayt just make sense for a marketer to look at pipe wine and revenue by source and figure out what the most efficient way is.
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