🧬 Shekhar Mitra - InnoPreneur & P&G - Part 3 | The First Big Innovation Center in Asia | The Whole Work of Leadership | Noticeability Driven Through Technology | Developing Emotional Drivers
The Biotech Startups Podcast
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The Emotional Connection in Branding and Innovation
This chapter delves into the significance of emotional connections in branding and product innovation, highlighting how joy and connection can differentiate products in a competitive landscape. The episode concludes with an invitation for listeners to stay engaged and subscribe for future discussions.
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As a podcast listener, you can redeem exclusive discounts with a growing list of biotech vendors and get $500 off your first equipment lease by using promo code “TBSP” on https://www.excedr.com/rewards.
Part 3 of 4.
My guest for this week’s episode is Shekhar Mitra, former Senior Vice President of Global Innovation and Chief of Innovation at Procter & Gamble and current President and Founder of InnoPreneur, a strategic advisory firm that enables development of innovation capabilities, ideation, and organizational development for Fortune 500 corporations and new ventures.
Prior to InnoPreneur, Shekhar spent 29 years at Procter & Gamble where he worked his way up from staff scientist to Senior Vice President of Global Innovation and Chief of Innovation, becoming a part of P&G's top leadership team and a member of the CEO's Global Leadership Council. Shekhar’s time at P&G paints a successful entrepreneurial road map for those looking to learn, grow, and innovate within large corporations. Post retirement from P&G, Shekhar spent several years as a board member and strategic adviser to several Fortune 500 corporations, new ventures, and private equity companies developing transformational new ideas, business strategies, and organization capabilities to drive growth. With over 50 patents awarded in different fields, Shekhar’s an expert with an exceptional track record in creating and developing game changing technology platforms and formulating disruptive innovation strategies, whose extensive background in R&D offers unique insights that listeners can benefit from.
Join us this week and hear about:
The challenges of building the first big innovation center in Asia- Giving people a chance to impress you and what the whole work of leadership is
- Building emotional bonds and noticeability in your customer base
- The importance and impact of developing emotional drivers in your customers
- And much more!
Please enjoy my conversation with Shekhar Mitra.
Timestamps
00:28 Intro
01:52 Episode starts, working as Director of R&D in Asia for Procter & Gamble and the challenge of building the first big innovation center in Asia
05:20 Bringing the developments and innovations learned in China to the global markets
08:54 No one does it alone, and the sacrifices others had to make to support the risks they needed to take to ultimately succeed
11:50 The whole work of leadership is giving people a chance to impress you, supporting them but also hold them responsible for their mistakes
14:55 Needing a game-changing breakthrough every two to three years to maintain a prestige brand
19:36 P&G’s cyclohexane perfume innovation and having your product’s noticeability driven through technology
28:13 Developing emotional drivers with your customers through things like scent, their pets, and the comfort of their babies
33:49 Outro
Find Our Guest, Shekhar Mitra, at this link:
Find Our Host, Jon Chee, at these links:
Social & Website
LinkedIn: https://www.linkedin.com/company/excedr/
Youtube: https://www.youtube.com/@excedr
Instagram: https://www.instagram.com/excedr_inc
Twitter: https://twitter.com/ExcedrInc
Facebook: https://www.facebook.com/excedr
TikTok: https://www.tiktok.com/@excedr
Enriched Notes:
Topics Mentioned:
Cyclodextrin https://en.wikipedia.org/wiki/Cyclodextrin
Lab Equipment for Biochemistry Research https://www.excedr.com/blog/lab-equipment-list-for-biochemistry-research
What is DNA Extraction?
What Types of Equipment is Used in Molecular Biology Research?
People Mentioned:
John Pepper https://en.wikipedia.org/wiki/John_E._Pepper_Jr.
Gordon Brunner https://www.linkedin.com/in/gordon-brunner-b38b36278/
Steve Hicks https://www.linkedin.com/in/stephenjhicks/
Sumit Bahsin https://www.linkedin.com/in/sumit-bhasin-5970989/
The Biotech Startups Podcast gives you a front-row seat to the business and science of building a biotech. Hosted by Jon Chee, CEO of Excedr, the show features honest conversations with founders, execs, and investors about their work, their companies, and how they got there. From scientific breakthroughs to startup lessons, each episode explores what it really takes to grow a life science company—from pre-seed to IPO.
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