Bootstrapping Byte: Lessons from the Journey

This chapter explores the entrepreneurial journey of Byte, a direct-to-consumer orthodontic company that achieved a billion-dollar valuation without external funding. It highlights the significance of understanding business fundamentals, unit economics, and the challenges of self-funding, alongside personal reflections on resilience during tough economic times. The discussion emphasizes strategic marketing approaches and the importance of adapting to the market while maintaining operational control.