In FY 2022, the FMCG business alone contributed nearly 16,000 crore rupees to the top line. This should have made investors very happy but they're not because it's a long game. You can't build brands overnight and it took ITC 2 decades to get to where it is today. About 20-25% of the agri-business's external turnover comes from leaf tobacco alone. With cigarette volumes dropping globally, this leaf tobacco business doesn't look attractive either.