The Importance of Brand Building in FMCG

In FY 2022, the FMCG business alone contributed nearly 16,000 crore rupees to the top line. This should have made investors very happy but they're not because it's a long game. You can't build brands overnight and it took ITC 2 decades to get to where it is today. About 20-25% of the agri-business's external turnover comes from leaf tobacco alone. With cigarette volumes dropping globally, this leaf tobacco business doesn't look attractive either.