What Next: TBD | Tech, power, and the future cover image

23andMe...And a Looming Data Disaster

What Next: TBD | Tech, power, and the future

CHAPTER

The Rise and Fall of DNA Testing Popularity

This chapter examines the surge in popularity of DNA testing companies like 23andMe, fueled by celebrity endorsements and media coverage. It reflects on the initial allure of discovering personal ancestry and health information, contrasted with the subsequent realization of the limitations of these tests in addressing deeper existential inquiries.

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