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Nike's Leadership Shake-Up
This chapter investigates the upcoming leadership transition at Nike, with CEO John Donahoe retiring and Elliot Hill stepping in. The discussion highlights the various challenges Nike faces in a competitive market, particularly against competitors like Adidas and New Balance, and emphasizes the need for strategic revamps to enhance product quality and partnerships. It also reflects on broader trends in the industry, touching on shifts in consumer behavior due to the pandemic and the company’s need to address its recent management oversights.