374: The one marketing communication framework product managers need to know
Global Product Management Talk
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Do You Want That Microphonesi Real?
"We want to dominate the market. The problem is the market is saturated and it's really hard to differentiate," he says. "I've been on product launches that have been that we knew we were going to win, and they just fell flat." He suggests a three-pronged approach: first, understand how story actually works; second, dentify elements of our story that help position our customers os the hero and us as a guide.; third, take that language and put it everywhere.
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