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ANTONIO LÓPEZ on the Colonization of Our Attention /261

For The Wild

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Advertising and Attention, Isn't It?

A lot of people now, a no decry what the internet has done to our brains. We're so accustomed to moving quickly and to scanning things into a you know, there's also been studies that show that our phonesin screens of computers, are changing the way that we process information. For example, h people have a hard time focusing the eyes when they talk to somebody. I notice this like, i have ahard time focusing on someone because my eyes are being more accustomed to looking at screens, and it's really hard to adjust. So tis this issue of this increasing nerve stimulation, i think, a direct by product of the political economy of media which is based on advertising

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