Market demand: AI, data and lean teams

This week, on episode 1 of season 9 of The RAG Podcast, I’m joined by Samm Green, co-founder of Few & Far, a UK-based product management recruitment business with 22 people and a powerful story of resilience.

Samm was the very first guest I ever recorded on The RAG back in 2019, and at that time, he had big plans to scale to 40 staff and eventually exit. While some of that came true, the road since has been far from smooth.

In this episode, Samm opens up about:

- The financial and emotional toll of losing over £350,000 during the market downturn.

- How burnout and stress led to physical illness and a trip to A&E.

- The decision to rebuild and focus on profit, not just growth.

- Why transparency and community have been key to recovery.

- How he’s turned the business around to be on track for £1m EBITDA in 2025.

This is one of the most honest conversations I’ve ever had on The RAG. It’s a story about resilience, leadership and learning what success really means when the pressure hits hardest.

Chapters

00:00 Sam Green's Journey

02:53 The Growth and Challenges of Few&Far

05:55 Navigating the Post-COVID Landscape

09:00 The Impact of Financial Loss on Mental Health

11:27 Lessons Learned from Redundancies and Business Cuts

14:36 Rebuilding and Regaining Profitability

17:20 The Importance of Mental Health in Business

20:17 Strategies for Business Development and Community Building

23:16 The Future of Recruitment in a Changing Market

26:00 Personal Reflections and Future Aspirations

28:48 Conclusion and Final Thoughts

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