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Author and Podcaster: Tim Ferriss
How I Built This with Guy Raz
How Do You Reach Your Targets?
How did you get these outlets to cover the book at all? Well, it was a progression. My first target is twenty to thirty five year old tex ave males in a handful of major cities like san francisco. And i know how to reach those people because i'm being highly specific. If i knock over that domino, then the next domino to fall will be 20 to thirty fiveyear-old tex ave females in the same cities. So i went after the bloggers first. I died to put in the work....
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