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How to Compress Your Ads
"There's so much more to Africa and there really is," he says. "But you can't put all of that in a 30 second advertisement, right? Or like a poster,. You know, like you only have so much time and you're trying to only convey a certain small amount of information, right?" He then suggests different levels of compression for each piece of information we are conveying. 'If you haven't done the work to decompress your views, then maybe then, you know, that's something that you might want to explore'