How to Compress Your Ads

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"There's so much more to Africa and there really is," he says. "But you can't put all of that in a 30 second advertisement, right? Or like a poster,. You know, like you only have so much time and you're trying to only convey a certain small amount of information, right?" He then suggests different levels of compression for each piece of information we are conveying. 'If you haven't done the work to decompress your views, then maybe then, you know, that's something that you might want to explore'

What's the best way to help someone who's going through a difficult situation? What are the four states of distress? What are "comfort languages"? How can we introduce more nuance into our everyday thinking habits? When gathering information and forming opinions, how do you know who to trust? What's the difference between intelligence and wisdom?

Kat Woods is the co-founder of Charity Entrepreneurship, a startup incubator for effective altruist charities. It provides training, seed funding, and the other things necessary to kickstart an effective nonprofit. Previously, Kat co-founded Charity Science Outreach, a meta-organization that raised nine counterfactual dollars for high impact charities for every dollar spent. Subsequently she co-founded Charity Science Health, a direct poverty charity that received multiple grants from GiveWell and has served hundreds of thousands of families in India. You can find more about Kat at her website or on Twitter at @kat__woods.

Staff