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How This Menswear Company Worked Past Major Breaking Points To Scale

Shopify Masters

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What's the Problem With Regular Slim Fit Shirts?

Thoughtot: I'm not a great athlete, but i have a bit of a broader chest and a slimmer waist. And the problem with regular slim fit shirts is that they want their product to fit as many people as possiblenso what we did was build our shirt around an average proportioned person. So you can wear a closer fitting shirt, even if it's not tight.

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