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#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd
Business of Apps Podcast
How to Launch a Successful App
" persistence is really key. It took, say, like a week, you know, pretty much working on it full time," she says of her PR campaign to launch the dating app. "As long as you've got an interesting angle and it really depends on the vertical that you're in ... we do a lot of press around relationship advice."
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