Evolving the Future of the WNBA: Transformative Strategies and Growth Focus

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Exploring the proactive measures taken by WNBA team owners to expand their audience and increase engagement, drawing parallels to Taylor Swift's fan engagement tactics and emphasizing the league's drive for growth and innovation.

We’ve reached a radical inflection point in the growth of women’s sports, particularly the WNBA. As college stars like Caitlin Clark and Angel Reese enter the league, fans are clamoring for tickets and on social media, generating unprecedented excitement and business potential. WNBA Commissioner Cathy Engelbert joins Rapid Response host Bob Safian to share how she plans to capitalize on this newfound buzz, and how NIL deals have transformed the business of sports for players and owners alike. Plus, Engelbert peels back the curtain on how she led the league through the Brittney Griner crisis and the tumult of COVID.

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