John Grant '...from Margaret Mead to Spiral Tribe to Greener Marketing'
The New Abnormal
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Introduction
i'm suren pelo dishenes, researcher, author and speaker from bran positive. I've spent 20 years conducting ethnographic interviews on global projects. Along the way i've been lucky enough to have met some amazin people. Some of whom i'll be talking to in this series. John grant a is an ad industry legend who started his career in advertising in adland. He's advised clients across a whole range of areas regarding behavior or change and strategy and innovation. And heas worked round the world with a ton of different people. Also has also written some really, really excellent books, things like the new marketing manifesto,. Follows by the green marktin manifesto,
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