Supply Chain and the Bull Whip Effect

Global supply chains have made headlines this year, with businesses in every industry and consumers all experiencing unprecedented volatility. How can companies stabilize this boundless bullwhip? In this episode of Smart Talks, Malcolm talks to Jonathan Wright, Global Managing Partner for Supply Chain Consulting at IBM, about demand forecasting and other technologies that manufacturers and vendors are using to make their supply chains more resilient. This is a paid advertisement from IBM.

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