4min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

Using Humor in Your Marketing With Frank Kern (1 of 2)

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

The Risks Are Extremely High

humor is an extremely useful tool in putting people in a receptive and responsive mood. And that then carries over into your ability to sell to them in whatever medi it is, whatever wayat you areself selling to them. The risks are extremely high but the pay off can also be extremely high. In all the years i've ever known or watched, i've only seen one who could sell effectively from the platform consistently who had no sense of humor. But everybody else relies on it to some extent or another.

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