Before he died, Saeju Jeong's father, an esteemed doctor in South Korea, passed down a question for his son to consider: "Why is healthcare overly-optimized for sick care management?" “My father encouraged me to think about how I can do something great for the community,” explains Jeong. Tune in to this episode of Raise the Line to hear how Jeong's company, Noom, uses science to help end-users unlock their potential and become better versions of themselves through improved diet, nutrition, exercise, sleep, and stress management. Of prime importance, says Jeong, is actually believing in Noom’s end-users, and encouraging them to leave any previous “stigmatized experience” with weight loss behind. Listen in as Jeong and host Shiv Gaglani discuss the increasing emphasis on “direct-to-consumer” healthcare as technological innovation decreases the gap between patients and service providers, and hear why Noom chose a consumer-first approach in building their company. Plus, learn the backstory on their new product, Noom Mood, and discover what Jeong believes to be the silver lining of the COVID-19 pandemic. If you like this podcast, please share it on your social channels. You can also subscribe to the series and check out all of our episodes at www.osmosis.org/raisethelinepodcast