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Lift Revenue by 13.5% Using This One Weird Psychology Tactic...

Brain Driven Brands

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The Impact of Direct Mail on Customer Engagement and Revenue

This chapter explores the advantages of direct mail over email as a marketing strategy, emphasizing its personal touch and emotional engagement. A case study of a beauty retailer and a women's apparel company illustrates the potential revenue boost of 13.5% from successful direct mail campaigns.

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