The Yzzi Research Podcast cover image

Prioritizing Research Topics and Projects (ft. Carol Rossi)

The Yzzi Research Podcast

CHAPTER

How to Identify a Company's Research Maturity

The first thing I would do as the first researcher at a company is conduct a number of stakeholder interviews to uncover what the org wants from research. If the responses are something like, we don't know much about our target users, but we're here to learn because we know it'll improve our bottom line that's probably a more mature organization than if they just need someone to run usability studies. The fact that there are different ways to do research and you don't always have to do that new research because you may already have existing information there.

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