The first version of this for us, I mean, there's always been expansion just built into the natural virality or the network effects of the product. And then we would focus on through marketing and in product nudges, highlighting the path for a customer to product B or product C or product D. Nowadays we're a lot more sophisticated. We can see if you've pasted a Google Doc link into a JIRA project, there's a little pop-up that'll say, it looks like you're connecting content to your JIRA projects. Do you know there's an easier way to do that click here? That kind of thing. The second approach is adding capabilities

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