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Building the Perfect Stock Portfolio

What Happens Next in 6 Minutes

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How Much Risk to Take?

In the case of a 60-40 biased coin, the Kelly bet would be to bet 20% of wealth on each flip of a coin. Most people who don't have an infinite horizon find way too risky. The general answer is that it should depend on the expected return and risk of the investment being considered or your personal level of risk aversion. Under a stylized set of assumptions, a simple formula can be derived which has become known as the Merton share.

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