2min chapter

How I Built This with Guy Raz cover image

Lululemon Athletica: Chip Wilson (2018)

How I Built This with Guy Raz

CHAPTER

You've Got Barbecue Shorts?

i couldn't release it was tough in the oil business of conservative calgary, where people wear prates suits and cowboy boots. And so i originally called them barbecue shorts, because i needed to give men needed an excuse to wear them. But as you know, a couple of years went on, that's, again, that's when the skate boarding market took over from the surf market,. So this is, this is 19 80. You've got barbecue shorts. I mean, not a brilliant a marketing move, but it worked be por like alrit barb and so 19 80.

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