The premium model was particularly suited to mail chimp. Every new customer would be setting up a neemail list, and each of those recipients would see that their mail was coming from mal chimp for free. Hitting this correlation between business growth and business model is key to blitscaling. Mal chip got it right through a rare combination of luck, tenacity and skill. But i believe if they had found the right v c partner, they could have hit upon it sooner and scaled far more rapidly. Listen to ben talk about his approach to analytics.

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