The premium model was particularly suited to mail chimp. Every new customer would be setting up a neemail list, and each of those recipients would see that their mail was coming from mal chimp for free. Hitting this correlation between business growth and business model is key to blitscaling. Mal chip got it right through a rare combination of luck, tenacity and skill. But i believe if they had found the right v c partner, they could have hit upon it sooner and scaled far more rapidly. Listen to ben talk about his approach to analytics.
This week, we’re returning to an episode of Masters of Scale featuring Ben Chestnut, the co-founder and CEO of Mailchimp. The email marketing platform was acquired this year by Intuit in a multi-billion-dollar deal that closed this month. Hear how Chestnut used a DIY ethos to grow the company without ever raising a dollar of outside funding. The Mailchimp story is the exception to Reid's rule (always raise more money than you think you need!). The episode explores a range of options for those who don't fit the VC-funding mold. Cameo appearances: LeVar Burton (Star Trek, Reading Rainbow, LeVar Burton Reads), Don MacKinnon (Milq), Karen Cahn (iFundWomen).
Read a transcript of this episode: https://mastersofscale.com
Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.