Immutable Laws of Conversions
The Unofficial Shopify Podcast
00:00
Why You Shouldn't Have a Blog on Your Web Site
Navigation is really crucial because it tells people within the first two seconds visiting the site, what it is you're selling. Don't make the consumer go to an f a c page and then be like, oh, i got to dig through all of these and click each one to read the answer. That's where good content goes to die. You end up on my home page or any other page that doesn't tell me why I want this particular product right now. How can you get people to buy as quickly and easily as possible? The key is being able to show them how your brand solves problems instead of just telling them about yourself.
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