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The Myth and Marketing of the Occult in Rock Music

The Long Seventies Podcast

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Exploring Spiritual Sci-Fi Races and Gnosticism in Music Culture

The chapter delves into the concept of different races in a spiritual science fiction context, transitions to Gnosticism's roots, and discusses occult themes in rock music challenging traditional beliefs. It touches on the evolution of Santana's spiritual beliefs and the intertwining of rock music with transcendental meditation and mysticism, alongside the marketing strategies leveraging the occult's allure in music culture.

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