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The frictionless nature of distribution with a platform like Twitter is different than anything else in the world. The Gutenberg replicates an original thought hundreds of thousands, millions of times and same thing with Twitter. Jack Butcher put this illustration up that basically illustrates it perfectly. I think about Twitter is like this very odd social dynamic to where anybody can talk at anyone. That's why, you know, it's an amazing and a terrifying thing at the same time, right?