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Market Research to Drive Product Strategy by LinkedIn PM

The Product Podcast

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Primary Research Method and Secondary Research Method

Product managers should spend majority of their time in primary research. Primary research revolves around your customers and your products, ok? And it is really typically broken down into two areas: what people do and what they say. What people do really means that really works well when you already have a product that youare working with. You can do eye tracking, useevrity studies, lixtrem analysis, search log analysis like those....

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