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Tempur-Pedic: Bobby Trussell (2018)
How I Built This with Guy Raz
The Best Marketing Plan Ever Written
"I want to get involved if it's any possible way," he says. "You sleep on this thing, and you wake up and you're just thinking, man, that was amazing." The mattress is only three inches thick but can fit in the back of truck stops' cabs. 'We thought it would fit great into the back of the semis o', because they sleep in like that,' Esquire writes....
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