Targeting Hispanic Audiences Through Premium Advertising

In this episode, we’re joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience.

Augusto shares how Digo was built to serve vibrant communities such as  Dominicans, Puerto Ricans, Salvadorans, and more through premium video content. Meanwhile, Anthony shows us how JWP Connatix powers this mission with advanced tech to deliver and monetize video content effectively.

Together, they explain how viewer habits are shifting; everyone’s watching more video and why publishers and advertisers need to keep up. The solution? Using tools like Private Marketplaces (PMPs) and Demand-Side Platforms (DSPs) to reach Hispanic audiences in brand-safe, culturally relevant ways.

But the real secret sauce? Authenticity. Augusto and Anthony talk about why brands need to understand cultural nuances, not just demographics, to truly connect. By building long-term, genuine partnerships and embracing digital transformation, especially among Latin American and Spanish-language media, brands can unlock the full power of the Hispanic market.

Tune in for an insider’s look at what it takes to create meaningful connections and successful campaigns in today’s video-first world.

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Timestamp:

(00:03) - Video Technology Partnership in Media

(09:00) - Hispanic Audience Engagement Through Premium Partnerships

(23:28) - Building Authentic Partnerships for Brand Engagement

(36:10) - Direct Contact Information for Partners

  Meet Our Guest:

• Augusto Romano

• LinkedIn: https://www.linkedin.com/in/augustoromano/

• Digo Hispanic Media: https://digohispanicmedia.com

• Anthony Gonsalves

• Linkedin: https://www.linkedin.com/in/agonsalves/

• JWP Connatix: https://connatix.com

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• https://www.heleneparker.com/ 

• https://www.linkedin.com/in/helene-parker/

• Learn Programmatic

• As a TEAM: https://www.heleneparker.com/workshop/ 

• As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/ 

• Programmatic Digest

• https://www.linkedin.com/company/programmatic-digest-podcast

• https://www.youtube.com/@programmaticdigest 

• Manuela Cortes - Co-Host 

• Programmatic Digest In Espanol 

• https://www.linkedin.com/in/manuela-cortes-/

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Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program 

Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course 

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