3min chapter

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Back To Marketing Basics, With Back Market’s New CMO

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CHAPTER

From Indie Music to Gender-Neutral Fashion: A Journey of Reinvention

This chapter explores the speaker's nostalgic experiences as a member of a 90s shoegaze band and the complexities of the music industry. It transitions into their entrepreneurial journey of launching a gender-neutral outerwear brand, emphasizing inclusivity in outdoor apparel design.

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