Content Creation Isn't the Only Use

I was really worried that it would be a negative thing. I think journalists that use this content are the smart people. They can tell a really good for our piece of for leadership from something that's been generated quite quickly. And perhaps is missing context or missing human lived experience, which much like SEO journalism is about speaking to people about their experiences. But actually, there are there are things I'm using it for subject lines. If I've got to newsjacker story and my my energy is going into creating that content, checking that content, getting it signed off from a client potentially. It does have its uses, but content creation alone isn't really one of them.