When you are a co-founder, like everybody just looks at you for direction. When things go wrong in your company, nobody cares. And they are right not to care. A great reason for failing won't preserve $1 for your investors or get you one new customer. It's just very, very, very hard that the something you just have to will it into existence. The thing that people don't understand, have you ever seen parkour? If you're smart enough and you're dedicated enough, you can find it.

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