Disco Demolition Night
You're Wrong About
00:00
Isn't I Will Survive?
Radio stations figured out that having an anti disco club was a really good marketing opportunity. Abrams managed within a week to convince 60 radio stations to appeal to their base by launching anti disco campaigns. What he discovered through his focus groups was that most people in these groups were fairly neutral about disco until one or two disco haters began ranting, at which point the entire group would turn decisively anti disco.
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