How to Build a Strong North Star

Dan O'Brien: I want to bounce an idea off of you before we do so just to get your thoughts. How are we uniquely going to win market share? Jim Collins, good to great is actually, they've just got a great technology chapter about the adoption of technology aligned with this idea. The first one that you described was within my existing market or within my existing customer base. Second was really around productivity and productivity, the metric we like to use. Third area is how can organizations use AI to create new line items on the P&L,. New sources of revenue have the opportunity to start to take on a much more significant path.