How I Built This with Guy Raz cover image

Tarte Cosmetics: Maureen Kelly

How I Built This with Guy Raz

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The Beauty Entrepreneur's Journey

This chapter chronicles the personal story of a beauty enthusiast who transitions from traditional career expectations to launching a cosmetics brand. It highlights their early interest in makeup, the supportive role of their husband, and the challenges faced in securing partnerships with suppliers and manufacturers. Through persistence and innovation, they navigate the complexities of product development and branding, ultimately setting the stage for their venture in the competitive beauty industry.

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