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#108 ONDC Explained: Unbundling, Innovation, Opportunities & Success Metrics with Shireesh Joshi Chief Business Officer ONDC
Prime Venture Partners Podcast
NDC - The Challenges of Onboarding Small Merchants
On the seller side, one of the big drivers for NDC is that we'll help get the small sellers onto the platform and drive business for them. The challenge that a lot of players would try doing it in the past? The challenge that they faced was digital hand-holding of these small merchants on the platform,. So what are the incentive on the seller side again for platforms to do it? Sure. ONDC has exactly that same capability. Because of the unbundled nature, ONDC can be used by anyone with an open protocol. And so even if it has the HTTP protocol enabled, he can still see all the websites from any browser. It's dependent on quality of service
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