4min chapter

Follow the Rabbit cover image

The Evolution of Health as the new Luxury

Follow the Rabbit

CHAPTER

The Intersection of Health Tracking and Luxury Fashion

This chapter delves into the evolution of health wearables, focusing on the Aura ring and Whoop armband, and their role in monitoring health during the pandemic. It examines the fashion versus functionality debate in wearables and the impact of celebrity endorsements on public perceptions of health metrics.

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