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12min chapter
#39: A Neuroscientist and Marketer Discuss | What is a Brand?
Nudge
The Neuroscience of Branding
This chapter explores the intersection of neuroscience and branding, highlighting how a brand's identity resides in consumer perceptions shaped by emotional and semantic associations. Through examples like Coca-Cola and Pepsi, it reveals how branding influences consumer experiences and preferences, underscoring the ethical implications of marketing practices.
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