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Southwest Airlines Huge Devaluation, Ending Daylight Savings & Universal's Epic Year

MTM Travel - The Fun Side of Points & Travel!

CHAPTER

The Decline of Southwest Airlines' Loyalty Program

This chapter examines the recent devaluation of Southwest Airlines' Rapid Rewards points, expressing frustration from loyal customers about the abrupt changes to their rewards program. The discussion highlights concerns over the airline's shift from a low-cost carrier to competing with larger airlines, ultimately losing its unique customer service. The speakers critique the broader trend of corporatization in the travel industry, emphasizing the loss of originality and individuality in corporate culture.

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