The evolution of digital marketing and trends for the future w/ John Readman
Digital Transformation & Leadership with Danny Levy
00:00
Is There a Right Answer to Attribution?
In terms of imension there, and brand's gravitating more towards bottom of funnel. Am, i guess a lot of that ties back to attribution. Typically, the can o bottom o funnel easier to measure. We like cost versus sal by one was the costwat was it? So e model, that is, is, technically an attribution model could be last click win. However, last click winds, or last non direct click, not really going to enable you to understand the impact of the upper funnel activity.
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