5min chapter

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Crafting A (Marketing) Manifesto To Show What You Really Stand For: Kitces & Carl Ep 108

Kitces and Carl - Real Talk for Real Financial Advisors

CHAPTER

The Importance of Having a Printed Manifesto

A financial advisor's manifesto is an online experience with video, audio and all that stuff. The idea for this was my inspiration for Blair ends at pitching and Blair goes on to talk about the win without pitching in a different way. I think you've hit on it right like putting a stake in the ground and saying like having having an opinion Seth Gordon talks about it as putting yourself on the hook. We are trained to avoid having opinions and we caveat so many things and I don't like caveating things or explaining them over and over again.

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