Intro

This is episode 545.

Buy Fred Diamond's "Insights for Sales Game Changers Podcast" here.

Tips for sales career success.

Read the complete transcription on the Sales Game Changers Podcast website.

OLLIE'S TIP: A framework tells you roughly how your email should be structured and what you should be saying in which bits so that you structure it properly. That's it. Doesn't tell you anything else to say. Templates are very different to frameworks. People always mix them up. A template is basically everything that you're going to say, and you change a couple of words, email, by email, that's it. You might change the name of the person, you might change their title."