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Erik Kimbrough — What Influences Our Choices?

The Curious Task

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The Cost of Adhering to Political Preferences

John Sutter: I'm glad you sort of touched on the politics thing, because I want to shift gears. Hopefully we can continue that train of thought you're on into that actually and get a little more specific on it. So when deciding to support a political candidate policy or cause individuals are observed to prioritize the expression of their political identities. He says even knowingly will incur personal costs like strained family relations at lower rage.

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