How to build a successful B2B media company
The Business of Content with Simon Owens
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The ROI Is a Phone Call
I'm guessing you call it like brand publishing. That would be that would be another way to characterize it sure. Yeah, and I obviously a lot of companies are really interested in that kind of thing. What I've always found is like they're used to the immediate returns of like direct response advertising. It takes like a good solid six to 12 months of investment of like real investment terms of creating really good content. And before they even start to see any kind of returns on that so that that can be hard to get them to relinquish budgets on that front.
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