The Importance of Optionality in the Future

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We're not so much greedy as people neurochemically want more security and our brains are tricked by thinking more money will give us that. We pursue it to have more options in the future because we're uncertain about the future. Marketing is probably the single most deleterious invention of human history. If I were benevolent dictator, I might outlaw advertising. Fossil fuels, we have to get off fossil fuels. The correct name is fossil carbon and hydrocarbon or flammable fossils.

For this year’s Earth Day presentation, I highlight common terms in the English language - the meanings of which we've come to take for granted. These words semantically imbue our understanding, perspective, and even behavior but have become untethered from the systemic reality they attempt to describe. Words have power. What we call things and how we describe things matters.

This presentation is recommended to be viewed on Youtube with the accompanying visuals, but can still be listened to and understood in audio-only form.

Thanks to my team - Leslie Batt-Lutz, Lizzy Sirianni, Luke Robert Mason, and Jason Figueredo for putting this together. Also thanks (as always) to my friend DJ White for helpful input. Thanks to Joan Diamond, Kyle Saunders, Maia Nillson, Rex Weyler for helpful input.