Why Do Startup Founders Struggle With That Problem?

A lot of startup founders struggle with explaining what they do to people. They're too close to the problem and know the solution too well, he says. A good short story should draw attention to a very specific subject that I'm trying to get to. When you tell a photo, there is no question about what the subject of that photo is, right? It's that photographer has taken that moment in time from this very specific perspective.

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