The Opportunities for Brands in the Gaming Industry

Ollie: Can you just take us through some of the key opportunities that brands might be missing? Ollie: Yeah, so obviously the world of gaming kind of has a whole media ecosystem that sits around it. So you have emergent streamers as kind of like the gaming equivalent of sort of influencers or creators who have enormous followers and they cross over enormously from being in the gaming world to being just in general culture. But I think all brands can, you know, start assessing how and when they could turn up in the game as well.