Why Ben Is Staying to Fight

Last month, Ben & Jerry’s co-founder Jerry Greenfield quit the brand after 47 years, accusing parent company Unilever of not allowing the company to speak out on social issues. Host Jessica Mendoza talks to Ben Cohen, the co-founder who stayed, about why he’s not leaving, what he wants next for the company, and why political messaging is important for his ice cream brand. 

Further Listening: 

- Why Ben & Jerry’s Is Suing its Parent Company Over Israel

- Kraft Heinz’s Big Breakup

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