Selling In The Motor Trade cover image

Interview with Jack Allman from Bumper

Selling In The Motor Trade

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Balancing Digital and Human Touch in After-Sales Service

This chapter explores the optimization of after-sales service departments by integrating digital processes with human interactions. It contrasts the pitfalls of digital-first models with the necessity of personalized customer service, emphasizing the importance of communication and structured processes. The discussion also highlights how service advisors can enhance customer satisfaction by managing expectations and clarifying vehicle conditions.

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